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Education Week
Bethesda, MD, United States
29 days ago
University of Minnesota Duluth - Department of Marketing
Duluth, MN, United States
30+ days ago
Education Week
Bethesda, Maryland, United States
29 days ago

Description

Editorial Projects in Education, Inc. (EPE), the publisher of Education Week, is looking for an engaging, innovative, analytical, and organized Marketing Lead Generation Coordinator to join the Marketing Team immediately for a full-time position.

About Education Week

Education Week (www.edweek.org), America’s most trusted source of K-12 education news, analysis, and opinion, is a digital-first news operation with a 40-year track record in print and online journalism that is dedicated to raising the level of awareness and understanding among professionals and the public of important issues in American education.

Education Week’s parent company, Editorial Projects in Education (EPE), is a non-profit media organization that serves the nation’s K-12 district leaders, educators, policymakers, researchers, marketers and other influencers with informed, independent, and highly respected journalism and research, with the goal of improving U.S. K-12 education.

Job Summary

The EdWeek Marketing Lead Generation (Lead Gen) Coordinator will work within our Marketing team.  This is a unique opportunity to align award-winning editorial content with key initiatives for sponsors, ultimately providing K-12 educators and leaders with relevant and actionable information.  You will focus on curating and aggregating our content in a variety of formats to support editorial and business objectives.

To accomplish this work, you will be directly responsible for several integral EdWeek products, including spotlights and quizzes.  You will also support other important lead generation products such as webinars and content-targeted emails.  You will assist in producing, maintaining quality control, and strategizing promotion.  In addition, you will be able to analyze and improve on product performance and feature set.

Responsibilities:

  • Manage and develop various products from start to finish, including our curated digital publications (Spotlights), quizzes, and other projects as assigned
  • Provide support in producing webinars, including copy review, and content-targeted emails, being able to assist colleagues during high volume production periods
  • Consult with Sales Executives to create products that satisfy client needs
  • Research sponsor and clients so that products align with value propositions
  • Propose new methods of audience outreach and segmentation
  • Work with other departments to promote our products through social media and newsletter campaigns
  • Help with optimizing campaigns around A/B testing and search engine optimization (SEO)
  • Directly manage an intern to assist with the above activities
  • Strategize with supervisor, Content Marketing Manager, to improve lead generation products and value proposition

Qualifications:

  • Background or interest in education, advertising, publishing, journalism, or marketing preferred
  • Strong attention to detail and ability to work with deadlines
  • Creative and innovative mindset
  • Ability to work independently with good time management, organizational and prioritization skills
  • Good team player
  • Ability to create engaging copy with strong proofreading skills
  • Self-motivated, productive, and independent
  • Brings a positive attitude to each day

Benefits and Perks 

Education Week is a vibrant workplace that is conveniently located in the heart of downtown Bethesda, MD right outside of Washington, DC.  We value innovation, leadership, and forward-thinking, and provide a friendly, intellectual, challenging work environment where employees can thrive and grow professionally. 

Education Week is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, skin color, ethnicity, religion, gender, sexual orientation, national origin, disability, age, marital status, military status, pregnancy, or parenthood. EdWeek is committed to maintaining a diverse and multicultural working environment. 

Due to the COVID-19 pandemic, most of our staff is still working remotely. Preference is given to local candidates who would like to work from the office occasionally.  Education Week will not be able to sponsor applicants for work visas.



Job Information

  • Job ID: 63619039
  • Location:
    Bethesda, Maryland, United States
  • Position Title: Marketing Lead Generation Coordinator
  • Company Name For Job: Education Week
  • Industry: Non-Profit / Charity
  • Job Function: Strategy,
    Social Media,
    Sales,
    Product Marketing,
    Online Marketing,
    Marketing Research,
    Mobile,
    Marketing Communications,
    Marketing Analytics,
    Global,
    Direct Marketing,
    Customer Strategy,
    Content Marketing,
    Branding,
    Advertising
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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